Catholic pilgrim Matilde Madalena de Jesus crawls on a rocky trail carrying a bottle of water on her head during the annual pilgrimage of the dead (Romaria dos Finados), in the city of Juazeiro do Norte, Ceara state, in Brazil October 31, 2016. (Photo by Ueslei Marcelino/Reuters)

A man watches as high surf crashes into the wall and spills onto Channel Drive in Montecito, Calif., January 7, 2016. Bacteria levels can increase significantly during and after rainstorms as contaminants in the runoff enter the ocean via storm drains, creeks and rivers. (Photo by Mike Eliason/AP Photo)

Players perform during a game at the first Bubble Soccer tournament in Hitzkirch, near Lucerne, Switzerland, June 27, 2015. Bubble Soccer, also known as Zorb Soccer, is becoming increasingly popular around the world. The game is a recreation of playing soccer whilst encased in an inflated zorb which covers the players upper-body and head. (Photo by Urs Flueeler/EPA)

A racegoer uses the camera on her phone to check her hair on the opening day of the Grand National Festival at Aintree Racecourse on April 3, 2014 in Aintree, England. The three days of racing attracts thousands of racegoers and fans from across the world. The meeting culminates with millions of pounds being wagered on the runners taking part in Europe's richest jump race, the Grand National. (Photo by Christopher Furlong/Getty Images)

Tong Jieping, 44-year-old mentally disabled patient, is chained by his foot inside his room, in Qunxing village of Wangjiang county, Anhui province, China, July 14, 2015. Tong was diagnosed mentally ill when he was in his 20s. His parents, both in their 70s, could not afford the medical treatments so they had to lock him up in chains to prevent him from running away, according to Tong's family. (Photo by Reuters/Stringer)

Bjorn, aged 5, smiles as he poses with a Owl butterfly during an event to launch the Sensational Butterflies exhibition at the Natural History Museum in London, Britain March 23, 2016. The exhibition opens to the public on March 24 and runs until September 11. (Photo by Dylan Martinez/Reuters)

Boys play with a drainage culvert used for flood control in Las Pinas, Metro Manila February 28, 2016. (Photo by Erik De Castro/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)