A model walks off stage in the backstage area during Frankie's Bikinis show at Mercedes Benz Swim Fashion Week in Miami, July 18, 2014. (Photo by Carlo Allegri/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

In this Friday, February 6, 2015 photo, sandhill cranes begin to stir after resting for the night at a roosting location along their winter migration route in Cecilia, Ky. According to counts made by biologists with the Kentucky Fish and Wildlife Resources, about 12,000 of the birds have stopped in Cecilia this week during their winter northward migration on their way to their nesting grounds in the Great Lakes region. (Photo by David Stephenson/AP Photo)

Looters scramble in Philipsburg, St. Maarten, Sunday September 10, 1995 for goods in the Ram's department store, which contained mostly food and liquor. No attempts are currently being made by Dutch troops on the island to stop the looting, since few relief supplies have arrived in St. Maarten, which was ravaged on Tuesday by Hurricane Luis. (Photo by John McConnico/AP Photo)

A Great White Pelicans eats fish in the Mishmar HaSharon reservoir, Israel, Wednesday, November 4, 2015. Thousands of Pelicans stop in the reservoir for food provided by the Israeli nature reserves authority as they make their way to Africa. (Photo by Ariel Schalit/AP Photo)

Participants of the 77th edition of the annual Christmas swimming 'Coupe de Noel' jump into the waters of Lake Geneva, in Geneva, Switzerland, 20 December 2015. More than 1,540 men and women braved the water temperature of just 8 degrees Celsius as they swam a 120 meters distance at the traditional Christmas swimming in Geneva. (Photo by Salvatore Di Nolfi/EPA)

In this Wednesday, November 11, 2015 photo, one of the giant mechanical sharks that starred in the movie “Jaws” is seen at Aadlen Brothers Auto Wrecking, also known as U Pick Parts, in the Sun Valley section of Los Angeles. It's not just a junkyard or even a really big junkyard, but a living, breathing monument to Los Angeles pop culture. But the family business is closing on New Year's Eve, and everything must go by then, the cars, the shark, the arches, even the giant car-crushing machine. (Photo by Jae C. Hong/AP Photo)

To the woman presented a flower in Sevastopol, Ukraine, on March 8, 2013. Activists presented this day on the street free 155 tulips to women. The police tried to arrest activists for illegal trade as couldn't believe in free distribution of flowers. (Photo by Sergey Anashkevitch)