Irish television personality, presenter and model Maura Higgins in the first decade of October 2022 treated her followers to a first look of her new campaign with Ann Summers. They believe everyone has the right to wear whatever they want, however they want – your clothes should be about you and nobody else. Want campaign fronted by Maura now, with more styles landing throughout the month. (Photo by Ann Summers)

American media personality and socialite Kylie Jenner shows off her curves in her new pink Alo set early February 2025. (Photo by kyliejenner/Instagram)

Handout photo provided by ParalympicsGB of Piers Gilliver competing in the Individual Sabre A - Men event during day six of the Paris 2024 Summer Paralympic Games on Tuesday, September 3, 2024. (Photo by ParalympicsGB/PA Wire)

People participate in a pillow fight to mark International Pillow Fight Day in the Heroes' Square, in central Budapest, Hungary, Saturday, April 2, 2016. The Pillow Fight Day attracts tens of thousands people in more than 100 cities all over the World each year. ((Photo by Zoltan Balogh/MTI via AP Photo)

Christie's employee Natalie McFarlane holds an armature model of King Kong used in the 1933 film at Christie's on November 19, 2009 in London. (Photo by Peter Macdiarmid/Getty Images)

British singer-songwriter Charli XCX arrives at The BRIT Awards 2025 at The InterContinental London O2 on March 1, 2025 in London, England. (Photo by Jed Cullen/Dave Benett/Getty Images)

English singer Dua Lupa, 25, poses in Puma Mayu trainers in her latest advertising campaign for the brand in Herzogenaurach, Germany on August 16, 2021. The singer posed in the new suede trainers and a black skirt and top with chainmail underneath. Dua Lipa is featured in Puma's latest women's brand campaign “She Moves Us”, which, celebrates women who move together to achieve and connect through fashion, community and sport. (Photo by Mario Sorrenti)