Santa Jerry Julian of Colorado Springs, Colorado hides in the grass following a ride on the Polar Express during a field trip from the Charles W. Howard Santa Claus School in Midland, Michigan, U.S. October 28, 2016. (Photo by Christinne Muschi/Reuters)

Bride to be Lauren Cechak expresses her dislike for a wedding gown after trying it on during Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. Hundreds of brides to be and their shopping teams line up early waiting to buy gowns at drastically low prices during the annual sale, dubbed the “Running of the Brides”. (Photo by Mark Wilson/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.