A Palestinian demonstrator jumps in the air during clashes with Israeli riot police on May 13, 2011 in the East Jerusalem neighbourhood of Issawiya, Israel. Palestinians began marking the “Nakba” or “catastrophe” which befell them following Israel's establishment in 1948. (Photo by Uriel Sinai/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

An Israeli girl in costume, celebrates the Jewish festival of Purim on March 5, 2004, in Tel Aviv, Israel. The Festival commemorates the rescue of Jews from genocide in ancient Persia.

Israeli soldiers play the parts of wounded civilians during a drill simulating a toxic spill from an attack on a train in Beersheba, southern Israel, 13 January 2016, as Home Front medical teams, fire fighters and police carry out rescue operations. The large scale drill is the concluding exercise of the Fourth International Conference on Healthcare System Preparedness and Response to Emergencies and Disasters and includes some 200 of the world's experts on health system readiness from around the world. The conference is dealing with all types of medical emergencies from terrorist attacks to natural disasters. (Photo by Jim Hollander/EPA)

Arab Israeli contestant Tallinn Abu Hana poses for the judges during auditions for the first Miss Trans Israel beauty pageant in Tel Aviv, Israel, Thursday, March 3, 2016. The winner will represent Israel at a Miss Trans Star International pageant to be held in Spain in August. Tel Aviv has emerged as one of the world's most gay-friendly travel destinations, standing in sharp contrast to most of the rest of the Middle East, where gays can face persecution. (Photo by Ariel Schalit/AP Photo)

Natan Dvir, an Israeli photographer, focuses on the human aspects of political, social and cultural issues. For his “Coming Soon” series, Dvir says that in recent years, a kaleidoscopic net of huge billboards has enveloped the commercial hubs of New York. Seen here, a man looks at a Juicy Couture billboard while passing it on 52nd street close to 5th Avenue in New York, June 5, 2012. (Photo by Natan Dvir/Polaris)

A Palestinian youth practices his Parkour skills over the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. Some Palestinian youths aged between 13 and 17 years old, train in the devastated area as a personal initiative to develop their skills. Parkour is a physical discipline of movement focused on overcoming obstacles. (Photo by Mohammed Salem/Reuters)