With the United Nations and Tudor City in the foreground, lightning strikes in the sky over the East River as a major storm approaches New York City July 2, 2014. Tropical Storm Arthur, the first of the Atlantic hurricane season, gathered strength July 20, 2014 and would likely reach hurricane strength over the next couple of days. (Photo by Timothy A. Clary/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Workers attach 288 new Waterford Crystal Triangles on the 2012 Times Square New Year's Eve Ball at One Times Square on December 27, 2011 in New York City. (Photo by Jason Kempin/Getty Images)

Barneys New York launches Gaga's Workshop with the inflation of the Gaga Spider Balloon at the corner of 23rd and Broadway on November 21, 2011 in New York City. (Photo by Neilson Barnard/Getty Images for Barneys New York)

Twenty-one years after Kate Moss’s Calvin Klein debut, her little sister Lottie, 16, has made hers. Earlier this year, Lottie was signed to Moss’s agency, Storm Models. She then made her modelling debut in January, starring in her first fashion shoot for glossy magazine Dazed & Confused, followed by other appearances in Teen Vogue. Now, she’s back as the face and body of Calvin Klein Jeans x mytheresa.com The Re-Issue Project, an exclusive capsule collection of limited iconic denim pieces, which will only be sold on online retailer Mytheresa from 15 July. (Photo by Michael Avedon)

Pedestrians and traffic cross Tower Bridge as viewed through a glass viewing platform on the high-level Walkways during a preview to launch the new viewing experience at the Tower Bridge Exhibition centre in London on November 10, 2014. The new glass flooring at the Tower Bridge Exhibition 42 metres above the river Thames will allow visitors to gaze down on the bridge and river and allow them to experience the bridge opening from above. (Photo by Andrew Cowie/AFP Photo)

A woman reacts as she joins around a thousand New Year swimmers, many in costume, braved freezing conditions in the River Forth in front of the Forth Rail Bridge during the annual Loony Dook Swim on January 1, 2013 in South Queensferry, Scotland. Thousands of people gathered last night to see in the New Year at Hogmanay celebrations in towns and cities across Scotland. (Photo by Jeff J. Mitchell)

Pantless people stand on a subway platform on January 13, 2013 in New York City. Thousands of people participated in the 12th annual No Pants Subway Ride, organized by New York City prank collective Improv Everywhere. During the afternoon winter event, participants boarded separate subway stops and removed their pants, pretending that they did not know each other. The event, refered to as a “celebration of silliness” is designed to make fellow subway riders laugh and smile. (Photo by Timothy A. Clary/AFP Photo)