While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People watch as workers inflate a near-10 metre high giant spider by Singaporean artist Jackson Tan in Singapore's Marina Bay financial district on February 6, 2017. The spider is one of several inflatable creatures that will form the Art-Zoo, a section created by Singaporean artist Jackson Tan for the iLight Marina Bay annual light-art festival in the city-state. (Photo by Roslan Rahman/AFP Photo)

A staff member sets up a ROBOTLEO robot at the Global Mobile Internet Conference (GMIC) 2017 in Beijing, China April 28, 2017. (Photo by Jason Lee/Reuters)

The sea otter mother with her three day old newborn pup ontop of her to keep it dry and warm while it sleeps. This devoted mother otter kept her newborn pup dry as she let the baby ride on her belly. Nature photographer Suzi Eszterhas, 40, spotted the adorable pair of southern sea otters swimming in Monterey Bay, California. The mother lifted the pup out of the water and on to her belly to keep it warm and dry and also blew air into the pup's fur to groom it. Ms Eszterhas was shocked to see the otters come closer to where she was standing and the mother left her child to float alone in the water. (Photo by Suzi Eszterhas/Minden Pictures/Solent News & Photo Agency)

Chinese models with animal-themed body paintings pose during a campaign for animal protection at Sanya Color Zoo in Sanya city, south China's Hainan province, 10 January 2016. The girls wearing strapless bras and short pants only were colored with animal-themed paintings such as zebra, cheetah, tiger and peacock. They paraded throughout the newly-opened Sanya Color Zoo and met visitors to take pictures, causing envies from netizens living in north China who are suffering chills. (Photo by Imaginechina/Splash News)

Joanne the Scammer (L) and model Amber Rose attend the Amber Rose SlutWalk 2016 at Pershing Square on October 1, 2016 in Los Angeles, California. (Photo by Amanda Edwards/FilmMagic)

Subway passengers walk past bronze sculptures representing the Soviet people at the Ploshchad Revolyutsii metro station in Moscow, on November 14, 2012. The station was opened in 1938. (Photo by Kirill Kudryavtsev/AFP Photo)

A sculptural artwork depicting former Chilean dictator Augusto Pinochet and headless presidents shot by a hooded high school student (not pictured) is seen at the Contemporary Art Museum in Santiago, December 2, 2014. The artwork, part of the “El ladrillo angular” (The angular brick) exhibition, portrays a student fighting against the ongoing continuity of dictatorship because of a political and economic system which has been impossible to destroy, according to “Papas Fritas” the artwork's creator. (Photo by Ivan Alvarado/Reuters)