A young Thai man jumps in the air and cheers as his rocket takes off at the Bun Bang Fai Rocket Festival on May 10, 2015 in Yasothon, Thailand. During the Bun Bang Fai rocket festival, Thai residents launch enormous home-made rockets into the air to gain Buddhist merit and to celebrate the beginning of the rainy season. (Photo by Taylor Weidman/Getty Images)

Members of the “Exit Point” amateur rope-jumping group stage a performance as they jump from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

13-year-old Emmanuel Festo from Tanzania poses for a portrait with a plush toy that he says makes him feel safe at night and that he sleeps with, in New York's Staten Island, September 21, 2015. Albino body parts are highly valued in witchcraft and can fetch a high price. Superstition leads many to believe albino children are ghosts who bring bad luck. Some believe the limbs are more potent if the victims scream during amputation, according to a 2013 United Nations report. (Photo by Carlo Allegri/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Mongolian herder, Khurelsukh, throws the carcass of a goat onto a heap as he struggles to deal with losing a quarter of his herd, on March 8, 2010 in Bayantsogt, Tuv province, Mongolia. (Photo by Paula Bronstein /Getty Images)

Artist Kong Ning wears a wedding dress made from respirators to highlight concerns about air quality and pollution in Beijing, China on December 1, 2015. (Photo by Luo Xiaoguang/Xinhua Press/Corbis)

Two stags fight in a wildlife park in Aurach near Kitzbuehel, in the Austrian province of Tyrol. (Photo by Kerstin Joensson/Associated Press)

People watch dragon dance performance in front of a business establishment in celebration of Chinese New Year at Manila's Chinatown district of Binondo, Philippines, Friday, January 31, 2014. (Photo by Bullit Marquez/AP Photo)