“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Mike “The Bedfordshire Bull Botteley” (left) takes on Chris “The General” Levy during a Chessboxing bout at the Scala nightclub on March 10, 2012 in London, England. A new hybrid sport combining chess and boxing in alternate 3 minute rounds, the winner is the one who knocks out or checkmates their opponent first. (Photo by Matthew Lloyd/Getty Images)

A man fires a weapon as he dances during a traditional excursion near the western Saudi city of Taif, August 8, 2015. Saudis usually party in such excursions as they celebrate weddings or graduations. (Photo by Mohamed Al Hwaity/Reuters)

Athletes in action during the international parachuting competition Mountain Gravity in Quinto, Switzerland, 27 August 2015. Some 200 participants from all over the world are expected to jump at the event running from 22 to 30 August 2015. (Photo by Samuel Golay/EPA)

Model feebee poses as part of art installation “Dazzle room” made by artist Shigeki Matsuyama at Room 32 fashion and design exhibition in Tokyo, Friday, February 19, 2016. Matsuyama's installation features a strong contrast of black and white, which he learned from dazzle camouflage used mainly in World War I, in Tokyo, Friday, Feb. 19, 2016. (Photo by Shuji Kajiyama/AP Photo)

Mohamed Mostafa, 35, carries dyed yarns at a dye workshop in old Cairo, Egypt, March 17, 2016. Egypt's hard currency crisis and competition from modern factories in Asia and at home threaten one of the last dye workshops in Egypt. But one of its owners takes comfort in the trade's ancient resilience. Mohamed Mostafa boasts that the profession dates back 3,000 years, so it can survive anything. (Photo by Amr Abdallah Dalsh/Reuters)

A baboon clings to the leg of an internally displaced boy at a camp on the outskirts of the town of Qol Ujeed, on the border with Ethiopia, Somaliland April 17, 2016. Across the Horn of Africa, millions have been hit by the severe El Nino-related drought. In Somaliland and its neighbouring, also semi-autonomous, Puntland region, 1.7 million people are in need of aid, according to the United Nations. In Somaliland itself, the most affected areas include the northwest Awdal region bordering Ethiopia. (Photo by Siegfried Modola/Reuters)

Libyan forces allied with the U.N.-backed government fire weapons during a battle with IS fighters in Sirte, Libya, July 21, 2016. (Photo by Goran Tomasevic/Reuters)