While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man dressed as Hindu god Shiva, smokes during an annual Hindu religious festival locally known as Shyam Baba festival in Ajmer, in the desert Indian state of Rajasthan, April 12, 2015. (Photo by Himanshu Sharma/Reuters)

Athletes in action during the international parachuting competition Mountain Gravity in Quinto, Switzerland, 27 August 2015. Some 200 participants from all over the world are expected to jump at the event running from 22 to 30 August 2015. (Photo by Samuel Golay/EPA)

People cross a street against strong wind and heavy rainfall under the influence of Typhoon Haiyan, in Sanya, Hainan province November 10, 2013. One of the most powerful storms ever recorded killed at least 10,000 people in the central Philippines, a senior police official said on Sunday, with huge waves sweeping away entire coastal villages and devastating the region's main city. Despite weakening, the storm is likely to cause heavy rains, flooding, strong winds and mudslides as it makes its way north in the South China Sea. (Photo by Reuters/China Daily)

Base jumpers leap from the 300-metre high skydeck of Malaysia's landmark Kuala Lumpur Tower against the backdrop of the city's skyline on October 3, 2016 during the annual International KL Tower Base-Jump event. (Photo by Manan Vatsyayana/AFP Photo)

A Pakistani scavenger girl writes on a notebook she collected from a garbage, while another girl sits next to her in Lahore, Pakistan, Wednesday, April 1, 2015. Thousands of children pick recyclable items from waste dumping points to earn living for their poor families. (Photo by K. M. Chaudary/AP Photo)

Schoolchildren perfom during celebrations to mark 35 years of Zimbabwe's Independence at the National sports stadium in Harare, Saturday, April 18, 2015. President Robert Mugabe, 91, the central figure in Zimbabwean politics 35 years after Independence from Britain, has led the country since 1980. (Photo by Tsvangirayi Mukwazhi/AP Photo)