For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Actress Emma Stone (L) compares her Lego Oscar statuette with actress Julianne Moore's genuine Oscar for best leading actress for her role in “Still Alice” at the Governors Ball following the 87th Academy Awards in Hollywood, California February 22, 2015. (Photo by Mario Anzuoni/Reuters)

A model displays shoes during the Ryan LO Autumn/Winter show at London Fashion Week, Friday, February 19, 2016. (Photo by Kirsty Wigglesworth/AP Photo)

A Iranian man walks with a sheep he bought at a market in the capital Tehran on September 12, 2016, as Muslims mark the first day of the Eid al-Adha (Feast of the Sacrifice) holiday. Muslims across the world celebrate the annual festival of Eid al-Adha, or the festival of sacrifice, which marks the end of the Hajj pilgrimage to Mecca and commemorates prophet Abraham's readiness to sacrifice his son to show obedience to God. (Photo by AFP Photo/Stringer)

Emily Ratajkowski attends the 2017 Weinstein Company and Netflix Golden Globes after party on January 8, 2017 in Los Angeles, California. (Photo by Broadimage/Rex Features/Shutterstock)

Jennifer Lopez And Giuseppe Zanotti Celebrate Their New Shoe Collaboration at Neiman Marcus on January 26, 2017 in Beverly Hills, California. (Photo by FameFlynet)

TV Personality Courtney Stodden attends OK! Magazine's pre-GRAMMY event at Avalon Hollywood on February 9, 2017 in Los Angeles, California. (Photo by Splash News and Pictures)