The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Rachel Hollon of Los Angeles was body painted as Harley Quinn at Comic-Con International in San Diego, USA on Jule 20, 2017. (Photo by K.C. Alfred/San Diego Union-Tribune via ZUMA Press/Rex Features/Shutterstock)

David Nicholson, 21, surfs as "The Mask" during the ZJ Boarding House Haunted Heats Halloween Surf Contest in Santa Monica, California, United States, October 31, 2015. (Photo by Lucy Nicholson/Reuters)

Mary Hickey poses with her collection of dolls at her home in Ashbourne, Ireland October 9, 2013. Hickey has been collecting the dolls for over thirty years and now owns over 420 dolls. (Photo by Cathal McNaughton/Reuters)

Friends outside the convention center during opening day of the annual Comic-Con International in San Diego, California, United States July 21, 2016. (Photo by WENN/SIPA Press)

Italian singer Elodie performs on stage at the Ariston theatre during the 71st Sanremo Italian Song Festival, in Sanremo, Italy, 03 March 2021. The festival runs from 02 to 06 March. (Photo by Ettore Ferrari/EPA/EFE)

A Felix the Cat balloon and other parade floats and balloons are led down Broadway during the annual Macy's Thanksgiving Day Parade; ca. 1900s, Broadway, Manhattan, New York City, New York State, USA. (Photo by Underwood & Underwood/Corbis)

A man sleeps at Beirut's Corniche, a seaside promenade, in Lebanon May 2, 2016. (Photo by Alia Haju/Reuters)