Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

“Lombard Street is an east-west street in San Francisco, California. Lombard Street is best known for the one-way section on Russian Hill between Hyde and Leavenworth Streets, in which the roadway has eight sharp turns (or switchbacks) that have earned the street the distinction of being the crookedest street in the world”. – Wikipedia

Photo: A single car drives down a typically crowded Lombard Street, San Francisco's crooked street, April 29, 2003 in San Francisco. (Photo by Justin Sullivan/Getty Images)

Lisandra Perez, 7, practices in his house before his flute lesson at the Integral System of Artistic Education for Social Inclusion (SIFAIS) center in the poor neighborhood of La Carpio, Costa Rica October 8, 2015. SIFAIS center is developing a social program with the help of 156 volunteers who teach art, music, sports and education, for children and youth living in La Carpio, known for being the home to gangs, violence, drugs and social vulnerability, according to the centre. (Photo by Juan Carlos Ulate/Reuters)

Bolivia's president Evo Morales holds his scared staffs of power during a blessing by Aymaran spiritual guides, in a traditional ceremony at the archeological site Tiwanaku, Bolivia, Wednesday, January 21, 2015. Morales is set to begin a new term Thursday, that will make him the Andean nation's longest-serving leader, riding high on a wave of unprecedented growth and stability. (Photo by Juan Karita/AP Photo)

Boca Juniors' Paraguayan defender Bruno Valdez (bottom) and Nacional's forward Bruno Damiani fight for the ball during the Copa Libertadores round of 16 second leg football match between Argentina's Boca Juniors and Uruguay's Nacional, at La Bombonera stadium in Buenos Aires, on August 9, 2023. (Photo by Juan Mabromata/AFP Photo)

Pablo Picasso, famed 66-year-old Spanish artist who has lived most of his life in France, suns himself on a boat on the beach at Golfe Juan in Vallauris on the French Riviera on March 10, 1948. Entering a new period in his varied artistic career, Picasso has turned to painting pottery at the nearby town of Vallauris. (Photo by AP Photo)

A woman sticks out her tongue as she shops at the Quinta Crespo street market in downtown Caracas, Venezuela, Saturday, January 26, 2019. The country's political showdown moves to the United Nations Saturday where a Security Council meeting called by the United States will pit backers of President Nicolas Maduro against the Trump administration and supporters of the country's self-declared interim leader Juan Guaido. (Photo by Rodrigo Abd/AP Photo)

Yang Juan, an employee at Goopal Group, takes a nap in her seat after lunch, in Beijing, China, April 21, 2016. Office workers sleeping on the job is a common sight in China, where a surplus of cheap labour can lead to downtime at work. But in China's technology sector, where business is growing faster than many start-up firms can hire new staff, workers burn the midnight oil to meet deadlines and compete with their rivals. Some companies provide sleeping areas and beds for workers to rest during late nights. (Photo by Jason Lee/Reuters)