Racing in the XOD class during day six of the Aberdeen Asset Management Cowes Week on August 11, 2011 in Cowes, England. (Photo by Alan Crowhurst/Getty Images)

A sculpture is displayed at the Olympic Sculptures Exhibition at the Sculpture Park September 4, 2006 in Changchun of Jilin Province, China. (Photo by China Photos/Getty Images)

Studio shot of the new Red Bull Racing RB8 Formula One car is released on February 6, 2012 in Milton Keynes, England. (Photo by Red Bull Racing/Getty Images)

Fashion from the Phuong My bridal collection is modeled, Thursday April 11, 2019 in New York. (Photo by Bebeto Matthews/AP Photo)

A performer from Cirque du Soleil's show “Quidam” practices backstage before a show at the MEO Arena in Lisbon December 18, 2014. (Photo by Rafael Marchante/Reuters)

A model presents a creation from the Gareth Pugh Spring/Summer 2016 collection during London Fashion Week in London, Britain September 19, 2015. (Photo by Suzanne Plunkett/Reuters)

Russian Orthodox priest, Father Nikolai Gensitsky, speaks with believers while having a festive meal during the Easter celebrations in a church in the village of Yekaterininskoye in Omsk Region, Russia on April 19, 2020. (Photo by Alexey Malgavko/Reuters)

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.