When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

A person enter in sauna on the peak of Mount Lagazuoi in Cortina D'Ampezzo, Italy January 16, 2018. Picture taken January 16, 2017. (Photo by Stefano Rellandini/Reuters)

Italian singer Elodie performs on stage at the Ariston theatre during the 71st Sanremo Italian Song Festival, in Sanremo, Italy, 03 March 2021. The festival runs from 02 to 06 March. (Photo by Ettore Ferrari/EPA/EFE)

A member of indigenous peoples and organizations linked to indigenous movements are holding a demonstration in the center of Manaus, Amazonas, Brazil, 30 May 2023. Indigenous people protested against a bill that is being processed in Congress that could make it difficult to demarcate native lands. (Photo by Raphael Alves/EPA/EFE)

An Afghan burqa-clad woman with children ride a donkey in Kishim district of Badakhshan province on October 12, 2023. (Photo by Omer Abrar/AFP Photo)

A giraffe quenches its thirst at a watering hole at Zimanga Private Game Reserve, South Africa in the second decade of December 2023. (Photo by Janette Hill/Animal News Agency)

A mural depicting Prime Minister Scott Morrison wearing an unbuttoned Hawaiian shirt, orange lei and Santa Claus hat while holding a cocktail by artist Scott Marsh is seen on a wall in Sydney, Wednesday, December 25, 2019. Morrison was under pressure since taking a much criticized family vacation to Hawaii during the wildfire crisis.(Photo by Steven Saphore/AAP Images via AP Photo)

In this March 30, 2020, photo, Zandile Mlotshwa, 21, cashier at Spar supermarket in the Norwood suburb of Johannesburg, counts her cash at the end of her shift. From South Africa to Italy to the U.S., grocery workers – many in low-wage jobs – are manning the front lines amid worldwide lockdowns, their work deemed essential to keep food and critical goods flowing. (Photo by Jerome Delay/AP Photo)