Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Front end detail of the Hyundai Santa Cruz crossover concept truck as it is displayed during the first press preview day of the North American International Auto Show in Detroit, Michigan January 12, 2015. (Photo by Rebecca Cook/Reuters)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

The goats are known to be good climbers, but this one is taking the climbing thing to a whole new level. It clambered on the tip of its owner’s stick, as a part of the roadside performance for a quick coin, on the outskirts of Faisalabad, Pakistan, November 5, 2012. (Photo by Fayyaz Hussain/Reuters)

A man wearing a face mask walks his dog as he pulls a trolley after shopping in Beijing on February 13, 2020. The number of deaths and new cases from China's COVID-19 coronavirus outbreak spiked dramatically on February 13 after authorities changed the way they count infections in a move that will likely fuel speculation that the severity of the outbreak has been under-reported. (Photo by AFP Photo/China Stringer Network)

A woman carrying a child on her back looks at wigs on sale at the Baragwanath Taxi Rank in Soweto, South Africa, Wednesday, September 16, 2020. South African president Cyril Ramaphosa is scheduled to address the nation later in the day, as case numbers and death from COVID-19 hit the lowest in months. (Photo by Jerome Delay/AP Photo)

Competitors practice their moves before taking part in the UK Hobby Horse championship at Bury Farm Equestrian Centre on September 08, 2024 in Slapton, United Kingdom. While hobby horsing as a form of play has been around for centuries, the modern-day interpretation of the sport originated in Finland.(Photo by Dan Kitwood/Getty Images)