Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A model poses backstage during the International Flamenco Fashion Show in Seville, Spain, on February 2, 2013. (Photo by Associated Press/Miguel Angel Morenatti)

Ariel Winter is seen on February 21, 2017 in Los Angeles, CA. (Photo by Hollywood To You/Star Max/GC Images)

A bakery worker rides a bicycle as he carries fresh bread on his head in Cairo, Egypt, February 9, 2016. (Photo by Asmaa Waguih/Reuters)

A dog walker on Longsands beach before sunrise in Tynemouth, UK on April 1, 2016. (Photo by Owen Humphreys/PA Wire)

American model, actress, and media personality Olivia Culpo in the first decade of September 2024 says goodbye to summer. (Photo by oliviaculpo/Instagram)

With the city of Miami skyline behind it a grand piano is seen on a sandbar in Biscayne Bay on January 26, 2011 in Miami, Florida. It's unknown how or why the heavy musical instrument was on the sandbar but some were speculating it was part of a music video production. The piano was charred from being burned. (Photo by Joe Raedle/Getty Images)