A Royal Air Force search and rescue helicopter prepares to leaves RAF Valley as the search continues for the crew of cargo vessel The Swanland which sank off north Wales on November 27, 2011 in Anglesey, Wales. (Photo by Christopher Furlong/Getty Images)

In this image provided by the Ministry of Defence, Prince William takes the controls of a Sea King helicopter on April 14, 2011 in Holyhead, Wales. Search and rescue co-pilot Prince William, based at RAF Valley will marry his fiancee Catherine Middleton in Westminster Abbey in London on April 29, 2011. (Photo by MoD Crown Copyright via Getty Images)

Rescue personnel carry their search dogs on their shoulders back to rest after searching for bodies at the site of a landslide that ripped through Las Tejerias, Venezuela, Tuesday, October 11, 2022. (Photo by Matias Delacroix/AP Photo)

In this Monday, June 5, 2017, file photo, an Indian woman walks as se searches for recyclable materials at a garbage dumping site on the outskirts of Gauhati, Assam state, India. (Photo by Anupam Nath/AP Photo)

A man looks out of a window as Palestinians inspect the site and search for casualties of an overnight Israeli air strike on a house at al-Shati (Beach) refugee camp, in Gaza City, on July 15, 2025. (Photo by Mahmoud Issa/Reuters)

#1: Superman. According to McAfee, 16.50% of Web searches for Superman led to sites with viruses and other malicious software. Pictured here: The Superman costume that was worn by Christopher Reeve in “Superman: The Movie” on display at Profiles In History in Calabasas, northwest of downtown Los Angeles, on July 19, 2012 in California. (Photo by Frederic J. Brown/AFP Photo)

Women take pictures between stone sculptures of half-buried people at the Lapindo mud field in Sidoarjo, October 11, 2015. Disaster tourism has become more common in Indonesia, where visitors are drawn to sites of earthquakes, floods and volcanic eruptions to witness the aftermath of catastrophes or simply do some soul-searching. (Photo by Reuters/Beawiharta)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.