British soldiers inspect a captured German place in the Horseguards' Parade, London during World War I in November 1914, with the London Eye in the background as a reminder of just how much has changed in the last 100 years. (Photo by Peter Macdiarmid/Getty Images)

People use snowshoes during a tour of the Great Kemeri Bog, Latvia, October 17, 2015. The Kemeri bog is more than 8,000 years old and is one of the largest dry moss swamps in the Baltics. A more than decade-long joint restoration of the bog by the European Union and the Latvian government helped the bog recover its high moss marshes, damp black alder forests, floodplain meadows and seaside lakes – features now considered rare in Europe due to industrialisation. (Photo by Ints Kalnins/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A contestant walks the runway during 2017 Miss Great Britain competition at the Mayfair A-list venue DSTRKT on May 11, 2017 in London, England. The pageant hopefuls were battling it out to represent Miss Central London. Miss Great Britain is a female beauty pageant. It is the oldest pageant in the UK, established in 1945. Following World War Two, a number of seaside resorts around the country introduced beauty contests as attractions. (Photo by Jules Annan/Barcroft Images)

People take part in a half naked Santa run in downtown Budapest, Hungary, December 9, 2018. The partakers danced, ran, walked and laughed on the streets of Budapest, while others opted to simply raise money for the chosen charity. Many people had the names of their charities written on their bellies, while others were dressed in full Santa outfits. (Photo by Bernadett Szabo/Reuters)

(L-R) Poppy Delevingne, Model of the Year Cara Delevingne, Joan Smalls and Karlie Kloss pose in the winners room at the British Fashion Awards at London Coliseum on December 1, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)

Tattoo devotee Edyta shows off her body art during The Tattoo Jam Festival on August 5, 2011 in Doncaster, England. The Tattoo Jam Festival is Britain's biggest gathering of tattoo professionals and skin art devotees. The event hosts over 300 artists working in the exhibition hall of Doncaster Racecourse revealing their latest designs and techniques. (Photo by Christopher Furlong/Getty Images)