The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

A new book published by the UK Natural History Museum showcases some of the most memorable underwater photographs taken over the last few decades in its annual wildlife photographer of the year competition. Here: Giant gathering by Tony Wu. “The first indication that something extraordinary was going on were the blows, huge numbers of them – the exhalations of huge numbers of whales. Entering the water, the photographer witnessed an extraordinary scene”. (Photo by Tony Wu/Unforgettable Underwater Photography/NHM)

A woman smokes a mask bong on the final day of Hempfest, Seattle's annual gathering to promote the legalization of marijuana, on August 17, 2014. (Photo by Jordan Stead/Seattlepi.com)

A woman walks against blowing snow in Evanston, Illinois, on February 8, 2014. (Photo by Nam Y. Huh/Associated Press)

Models blow kisses on the runway wearing Liliana Montoya swimwear at a FUNKSHION fashion show during Swim Week, Sunday, July 23, 2017, in Miami Beach, Fla. (Photo by Lynne Sladky/AP Photo)

High winds blow sand across the highway near the original north shore of Owens Lake, now miles from the nearest pool of water, on May 5, 2007 near Lone Pine, California. (Photo by David McNew/Getty Images)