Model Lara Lieto arrives for the Vanity Fair Oscar Party hosted by Graydon Carter at the Wallis Annenberg Center for the Performing Arts on February 26, 2017 in Beverly Hills, California. (Photo by Danny Moloshok/Reuters)

American media personality Paris Hilton looks flawless in her little black dress which she pairs with a leather jacket on Saturday, September 26, 2020. The heiress is joined by beau Carter Reum as they venture out to Nobu in Malibu for a romantic date night. (Photo by X17/SIPA Press)

Rapper Belcalis Marlenis Almánzar, known professionally as Cardi B arrives at Queens Criminal Court on December 10, 2019 in New York City to answer charges over strip club incident. Cardi B has been charged in a 14-count indictment, including two counts of felony attempted assault on two bartenders at Angels Strip Club in the Flushing section of Queens. (Photo by John Angelillo/UPI/Barcroft Media)

(L-R) Sophie Turner, Priyanka Chopra Jonas, and Danielle Jonas during the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)

Ariel Winter is seen on February 21, 2017 in Los Angeles, CA. (Photo by Hollywood To You/Star Max/GC Images)

“The Only Way Is Essex” star Yazmin Oukhellou, 27, showed off her toned figure in the minidress, which featured sеxy side cut-outs, as she headed out in Hertfordshire in southern Englandon on Saturday, August 14, 2021. (Photo by Splash News and Pictures)

American singer Ashley Nicolette Frangipane, known professionally as Halsey shows off her Innovation Award in early March 2022. (Photo by iamhalsey/Instagram)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.