A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)

Russia's Maria Sharapova carries the torch during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia, Friday, February 7, 2014. (Photo by Matt Dunham/Associated Press)

“Life-size humanoid robot BERTI (Bristol EluMotion Robotic Torso number 1 or RT-1) is a self contained, fully automated Robotic Torso, designed and built by Elumotion to provide a robotic platform based on human anatomy. RT-1 is a highly articulated manipulating platform and includes novel dexterous hands that allow emulation of human gesturing”. – Elumotion.com

Photo: BERTI the robot interacts with a Sony AIBO robot dog at The Science Museum's Antenna Gallery on February 17, 2009 in London. (Photo by Peter Macdiarmid/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Hannah Prock, of Austria, prepares to start the luge women's singles run 1 at the 2022 Winter Olympics, Monday, February 7, 2022, in the Yanqing district of Beijing. (Photo by Thomas Peter/Reuters)