American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

“Thunderstruck”. Summer stom. A super cell formed off the coast of New Zealand, intensified and swept across Christchurch and North Canterbury, February 23, 2014. Photo location: Christchurch, New Zealand. (Photo and caption by David Hardy/National Geographic Photo Contest)

A Pataxo woman listens to her cell phone as she waits for the start of the Indigenous people's meeting with Brazil's former President Luiz Inacio Lula da Silva, as part of the 18th annual Free Land Indigenous Camp, in Brasilia, Brazil, Tuesday, April 12, 2022. (Photo by Eraldo Peres/AP Photo)

Actress Boquita Almonte smashes an old cell phone on “Good Riddance Day” in Times Square in New York December 28, 2014. Good Riddance Day, inspired by Latin American tradition, encourages people to shred and smash their bad memories from 2014 to start the new year fresh. (Photo by Carlo Allegri/Reuters)

Five year old Michael Esteban and his mother Kari Esteban, crawl through a 40-foot long, 4-foot high replica of a human colon on July 11, 2003 in Seattle. The colon is used to educate people on colorectal cancer. (Photo by Ron Wurzer/Getty Images)

People release floating lanterns during the festival of Yee Peng in the northern capital of Chiang Mai, Thailand November 14, 2016. Yi Peng refers to the full moon day in the second month according to the Lanna lunar calendar (the twelfth month according to the Thai lunar calendar). Swarms of Lanna-style sky lanterns are launched into the air where they resemble large shoals of giant fluorescent jellyfish gracefully floating through the sky. The festival is meant as a time for tham bun, to make merit. Khom loi are made from a thin fabric, such as rice paper, stretched over a bamboo or wire frame, to which a candle or fuel cell is attached. When the fuel cell is lit, the resulting hot air is trapped inside the lantern and creates enough lift for the khom loi to float up into the sky. (Photo by Athit Perawongmetha/Reuters)

Sixty-eight year old cross-country runner Rosie Swale-Pope is interviewed while sitting in her cart, “The Icebird”, in Upperville, Virginia March 13, 2015. Swale-Pope, who is from Great Britain and once ran an unsupported 20,000 mile run around the globe, is currently running across the United States from New York City to San Francisco in support of cancer research. (Photo by Gary Cameron/Reuters)