A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

A humanoid robot named “Yangyang” shows a facial expression during its demonstration at the Global Mobile Internet Conference (GMIC) 2015 in Beijing, China, April 29, 20155. The android was produced jointly by China's Shanghai Yangyang Intellegent Robot Science Service center and Japanese professor Hiroshi Ishiguro, with the aim of popularising robotics among the young. (Photo by Kim Kyung-Hoon/Reuters)

Workers demonstrate outside the factory of Hua Yang Printing Holdings Co Ltd on October 30, 2007 in Shenzhen of Guangdong Province, China. Over 1,000 workers of the company have blocked the 107 State Highway where the firm is located, to protest against their employer, who owed half a month's salary to the workers. (Photo by China Photos/Getty Images)

Trainers from Tianjiao Special Guard/Security Consultant Ltd. Co. engage trainees dressed in swimming suits as they crawl on the beach during a training session in Sanya, Hainan province January 8, 2012. (Photo by CHINA DAILY/Reuters)

Wanwisa, a Lao Yi Lai Heng Chinese opera performer waits backstage at the Plub Plachai temple on January 25, 2012 in Bangkok, Thailand. The traditional Chinese art form involving music, singing, martial arts and acting has a history of more than 500 years. There are about 30 members working with the group doing specials shows all week to celebrate the Chinese New year. The Chinese opera is popular in many parts of China, Malaysia, Singapore, Thailand and Macau. (Photo by Paula Bronstein/Getty Images)