“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

This photo provided by Steamboat Ski Resort shows hot air balloons that visitors can tour in above the town and mountains in Steamboat Springs, Colo. Wild West Adventures offer continental breakfast, champagne ceremony with flight certificates and courtesy pick-up are included. (Photo by Larry Pierce/AP Photo/Steamboat Ski Resort)

English model Katie Price pictured going topless while on holiday with boyfriend Kris Boyson at Ammatara Pura Pool Villas resort in Thailand on July 13, 2018. The happy couple looked relaxed in matching yellow Bikini and shorts as they frolicked with each other by the pool as they enjoyed their first holiday together at exclusive resort in Thailand. (Photo by Backgrid UK)

Skiers and snow boarders descend from a slope as they attempt to break the record for mass skiing in swimming suits at Rosa Khutor resort near Sochi, Russia, April 9, 2016. (Photo by Kazbek Basayev/Reuters)

The Villarrica Volcano is seen at night from Pucon town, Chile, July 12, 2015. Villarrica, located near the popular tourist resort of Pucon, is among the most active volcanoes in South America. (Photo by Cristobal Saavedra/Reuters)

A Balinese man performs a traditional dance at Art Center Denpasar on Indonesia's resort island of Bali on May 30, 2025. (Photo by Sonny Tumbelaka/AFP Photo)

American singer-songwriter Halsey enjoys some downtime and sunshine at the Kona Village, A Rosewood Resort, in Hawaii in the last decade of November 2025. (Photo by iamhalsey/Instagram)

A model presents a creation by Indian designer Amit Aggarwal during the grand finale of the Lakme Fashion Week (LFW) Summer/Resort 2020 in​ Mumbai, India, 16 February 2020. (Photo by Divyakant Solanki/EPA/EFE)