Botswana's Ross Branch competes during the Abu Dhabi Desert Challenge stage two on March 7, 2022. (Photo by Edoardo Bauer/AFP Photo)

An Asian elephant cools off at the zoo during the World Elephant Day in Lodz, central Poland, 12 August 2022. The World Elephant Day is observed every year on August 12. (Photo by Grzegorz Michalowski/EPA/EFE/Rex Features/Shutterstock)

A medical worker in protective gear sprays mist on her colleague during a hot day at an outdoor clinic for coronavirus tests at a public health facility in the southwestern city of Gwangju, South Korea, 05 June 2020. (Photo by Yonhap/EPA/EFE)

Myanmar's Theiri Aung, seen in action during the women's sepak takraw semifinal against Vietnam, at the Southeast Asian Games in Hanoi, on May 17, 2022. (Photo by Athit Perawongmetha/Reuters)

Greece competes in the final of the women's team free artistic swimming event during the World Aquatics Championships in Fukuoka on July 21, 2023. (Photo by François-Xavier Marit/AFP Photo)

US Maia Weintraub (L) and Japan's Sera Azuma compete during the Women's Team Foil event Bronze medal match, as part of the FIE Fencing World Championships at the Fair Allianz MI.CO (Milano Convegni) in Milan, on July 29, 2023. (Photo by Andreas Solaro/AFP Photo)

Actress Ruby Rose, left, recipient of the Stephen F. Kolzak Award, hands her jacket to presenter Taylor Swift during the 27th Annual GLAAD Media Awards at the Beverly Hilton on Saturday, April 2, 2016, in Beverly Hills, Calif. (Photo by Chris Pizzello/Invision/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)