“Like most Brits, Emmie Stevens is dog mad. But the 25-year-old has taken it to the next level, spending £30,000 on her nine pets. Emmie’s dogs enjoy regular manicures and fur dyes and have their own walk in wardrobe to store their £15,000 clothing collection”. – Daily Record. Photo: Bailey the Staffordshire bull terrier, holding a red rose. (Photo by Helen Yates/Barcroft Media)

Six year old Gillian Smith preparing for the All England Stage Dancing Competition where she has previously won five certificates and a silver medal in the under sevens category. (Photo by Terry Fincher/Keystone/Getty Images). 5th July 1957

Soldiers, including two recruits who have brought some chickens, at Victoria prepare to board the train for the battle front. (Photo by Hulton Archive/Getty Images)

Just a week before Rio de Janeiro hosts South America's first Olympics, city residents expressed mixed feelings about the cost and security of the Games, while holding out hope they will bring joy to a nation facing economic and political crises. The conflicted thoughts mirror a recent survey by the Datafolha polling group showing that half of Brazilians were opposed to holding the Games, while 63 percent think the costs of hosting the event will outweigh benefits. (Photo by Pilar Olivares/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Russian soldiers write home while serving on the Eastern Front during World War I, circa 1915. (Photo by Hulton Archive/Getty Images)