Shawn Layden, president and CEO of Sony Computer Entertainment America, addresses the audience during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena on Monday, June 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

A Brazil soccer fan wearing contact lenses that mimic the Brazilian flag reacts as she watches her team play Germany in a World Cup semifinal game via live telecast inside the FIFA Fan Fest area on Copacabana beach in Rio de Janeiro, Brazil, Tuesday, July 8, 2014. (Photo by Leo Correa/AP Photo)

Sports have the ability to transform groups of strangers into a united community. In the celebratory spirit surrounding the 2014 FIFA World Cup, Sony and the World Photography Organisation present UNITED – a contest honouring the passion of football fans around the world. Seven inspirational photographers have been selected by Sony and WPO to capture the atmosphere and celebration of the World Cup across the globe. Photo: France – French fans cheering for their team. (Photo by Anthony Lepinay)

People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)

Comedian Jeffrey Ross (C) arrives at Comedy Central's Roast of Charlie Sheen held at Sony Studios on September 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

Actor Will Smith attends the Los Angeles Premiere of Columbia Pictures' “Bad Boys: Ride Or Die” at the TCL Chinese Theater on May 30, 2024 in Hollywood, California. (Photo by Eric Charbonneau/Getty Images for Sony Pictures)

A humpead wrasse, transported from Japan's southern island of Okinawa, swims with other tropical saltwater fish on display in a tank for the Sony Aquarium 2017 exhibition in Tokyo on July 31, 2017. The Sony Aquarium 2017 exhibition, featuring marine life common to the waters around Okinawa, runs until August 13. (Photo by Kazuhiro Nogi/AFP Photo)

Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)