A truck carrying gold miners across the Sahara desert to far northern Niger drives outside Agadez, Niger, May 9, 2016. (Photo by Joe Penney/Reuters)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A truck driver naps under his truck at the fancy bazaar area during the twelve hours Assam bandh or strike in Guwahati, Assam, India, 23 October 2018. At least 46 organisations are observing a 12-hour bandh across the state to protest against the Centre's bid to clear the Citizenship (Amendment) Bill 2016, in the Winter Session of Parliament. (Photo by EPA/EFE/Stringer)

A farmer rides a truck in a village near Nong Khai, Thailand, September 16, 2015. (Photo by Jorge Silva/Reuters)

Children ride on the back of a truck at a camp for internally displaced people (IDPs) in Marib, Yemen on September 9, 2021. (Photo by Ali Owidha/Reuters)

America in the 1970s: Texas. Motorcyclist loading his possessions onto a truck with the help of his friends in Leakey, May 1973. (Photo by Marc St. Gil/NARA via The Atlantic)

Indian men sleep in the shadow of an overflowing cloth container of hay, to be used as animal fodder, on a truck on a hot summer day in Ajmer in the western state of Rajasthan on May 30, 2018. (Photo by Shaukat Ahmed/AFP Photo)

A truck remains mired in mud and debris on State Route 58 near Tehachapi, California, about 60 miles (97 km) outside of Los Angeles October 17, 2015. A mudslide on Thursday left nearly 200 vehicles, including 75 semi-trailer trucks, stuck in up to five feet of mud, local sheriff's spokesman Ray Pruitt said. (Photo by David McNew/Reuters)