“Business-class” cabins are seen at First Cabin hotel, which was converted from an old office building, in Tokyo, July 3, 2015. Record tourists to Japan are stretching the ability of hotels to accommodate them in a sector constrained by high costs, forcing developers to think out of the box for means to quickly increase lodging options without breaking the bank. (Photo by Toru Hanai/Reuters)

Barrier tape is tied around 15-month-old Shivani's ankle to prevent her from running away, while her mother Sarta Kalara works at a construction site nearby, in Ahmedabad, India, April 19, 2016. Kalara says she has no option but to tether her daughter Shivani to a stone despite her crying, while she and her husband work for 250 rupees ($3.8) each a shift digging holes for electricity cables in the city of Ahmedabad. (Photo by Amit Dave/Reuters)

Nepali members of the LGBT community take part in a Gay Pride parade in Kathmandu on August 8, 2017. Scores of gays, lesbians, transvestites and transsexuals from across the country took part in the rally to spread their campaign for sexual rights in the country. In 2013 Nepal introduced citizenships with a third gender option and began issuing passports reflecting the same in 2015. (Photo by Prakash Mathema/AFP Photo)

A man takes care of the cats at the Arnamir cat hotel in Jakarta, Indonesia on April 14, 2023. Animal care services can be an option during the holidays when pets are left behind, so that pets are not neglected while their owners are away. The hotel implements free-to-play concept, so that the cats are entrusted and has a comfortable room to stay. The rooms are monitored by a 24-hour surveillance camera. (Photo by Dasril Roszandi/Anadolu Agency via Getty Images)

In this photo released by the Alaska National Guard, Alaska Army National Guard soldiers use a CH-47 Chinook helicopter to removed an abandoned bus, popularized by the book and movie “Into the Wild”, out of its location in the Alaska backcountry Thursday, June 18, 2020, as part of a training mission. Alaska Natural Resources Commissioner Corri Feige, in a release, said the bus will be kept in a secure location while her department weighs various options for what to do with it. (Photo by Sgt. Seth LaCount/Alaska National Guard via AP Photo)

In the past people used to bury their loved ones or turn them into ashes. However, now there is a completely new possibility. Since having an urn with ashes in your house may be a bit weird, you may want to choose the option of turning your deceased relative into a diamond. Yes, diamond! You’ve heard us correctly. By using immense heat and pressure, the ashes you get after cremating a person can be turned into a real diamond. After this, the diamond can be left as it is, and stored in a jewelry box, or it can be used as a piece of jewelry, such as a ring or a pendant, allowing you to always keep your loved one close to your heart. (Photo by djd/Algordanza memorial diamonds)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.