A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

This Strange Russian Cartoon Shows Mario's Nasty Side and bogatyr or vityaz is a stock character in medieval East Slavic legends (byliny), akin to a Western European knight-errant.

Artist Rachel Stubbs works on the final touches of a sand sculpture she has built as part of this year's “Once Upon a Time” themed annual Weston-super-Mare Sand Sculpture festival on April 16, 2014 in Weston-Super-Mare, England. Due to open on Good Friday, a team of award winning sand sculptors from across the globe have been working to create sand sculptures influenced by fairy tales and fables but that also include some current television and cinema blockbuster hits such as The Hunger Games, Game of Thrones and The Hobbit. (Photo by Matt Cardy/Getty Images)

Abigail Crouse lifts her Thor hammer high after running through Sleeping Beauty's Castle during the Avengers Super Heroes Half Marathon in and around the Disney Parks in Anaheim, California November 16, 2014. Walt Disney Co has moved aggressively into the race business, attracting tens of thousands of runners every year to its marathons, half-marathons and family-friendly races. (Photo by Eugene Garcia/Reuters)

A competitor tries to clear a jump during the RHL Beach Race at Weston-Super-Mare on October 9, 2011 in Weston-Super-Mare, England. (Photo by Richard Heathcote/Getty Images)