People will spout about impermanence of digital records, but books are really fragile, too. Alexis Arnold from San Francisco wanted to illustrate that with her project The Crystallized Book: collecting books and growing Borax crystals on them. Books range from literature classics to magazines, and there’s even a mysterious and arcane tome called “Linux: The Complete Manual”.

Photographer Gregg Segal travelled the world to document children and the food they eat in a week. Partly inspired by the increasing problems of childhood obesity, he tracked traditional regional diets as yet unaffected by globalisation, and ironically, found that the healthiest diets were often eaten by the least well off. (Photo by Gregg Segal/The Guardian)

Maria Gabriela de Faria arrives at Nickelodeon's 28th annual Kids' Choice Awards at The Forum on Saturday, March 28, 2015, in Inglewood, Calif. (Photo by Chris Pizzello/Invision/AP Photo)

Model Heidi Klum and TV personality Nick Cannon speak onstage during Nickelodeon's 24th Annual Kids' Choice Awards at Galen Center on April 2, 2011 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.