A general view shows the Christmas decoration at a country house estate in the village of Bad Tatzmannsdorf, Austria, November 30, 2015. The estate owned by the Gollnhuber family is lit with half a million Christmas lights and more than 60 inflatable Christmas figures, turning the place into a winter wonderland every December and attracting thousands of visitors. (Photo by Leonhard Foeger/Reuters)

Nico Martin with a Mini Electric wrapped in thousands of Christmas fairy lights, at Greenfield Farm in Christmas Common, Oxfordshire on November 9, 2021. Nico, from Bracknell in Berkshire, has wrapped his own Mini in lights for the last two years, raising money for the MS Trust and for Duchenne UK. This year Mini are supporting Nico, providing him with a Mini Electric wrapped in thousands of Christmas lights ready for him to take out on the road. (Photo by Jacob King/PA Images via Getty Images)

People walk in the Old City of Damascus, Syria, decorated for the upcoming Christmas holidays, Tuesday, December 14, 2021. (Photo by Omar Sanadiki/AP Photo)

Pedestrians use their smartphones to capture the newly illuminated Christmas tree at the Syntagma square in Athens on November 23, 2023. (Photo by Angelos Tzortzinis/AFP Photo)

Model Inna Magomedova uses her mobile phone while she presents “The Alive Painting” body art work by Russian artist Maria Gasanova during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia, October 26, 2016. (Photo by Ilya Naymushin/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A girl uses her mobile phone during the evening at the National Park in Khartoum, Sudan, April 24, 2015. (Photo by Mohamed Nureldin Abdallah/Reuters)

A man wearing a mask walks past the “Christmas Cab” sculpture displayed along Fifth Avenue on December 02, 2020 in New York City. The annual Holiday Sculptures display is organized by the Fifth Avenue Association and consist of 10 sculptures that runs from 50th Street to 59th Street. (Photo by Alexi Rosenfeld/Getty Images)