Cars float up from a car garage in a mixture of storm water and gasoline in lower Manhattan as workers begin the process of pumping out the mess. (Photo by Carolyn Cole/Los Angeles Times/MCT)

Florin Bors, aged 8 from Bacau, northern Romania, wearing a bear fur takes a break from performing a holiday season ritual in Bucharest, Romania, Tuesday, December 16, 2014. In pre-Christian rural traditions, dancers wearing colored costumes or animal furs, touring house to house in villages singing and dancing to ward off evil. In recent years following the economic downturn in Romania, a European Union member since 2007, the tradition has moved to Romania's cities where dancers travel to perform the ritual for money. (Photo by Octav Ganea/AP Photo/Mediafax)

Bebe Rexha attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images for The Recording Academy)

English fashion model Daisy Lowe seen at LFW s/s 2018: Off-White x Mytheresa.com – intimate dinner at St John Bar & Restaurant during London Fashion Week September 2017 on September 17, 2017 in London, England. (Photo by MagicMoments UK)

A Tyrannosaurus Rex dinosaur costume runs on the field as young boys play an exhibition soccer match during halftime of the MLS soccer game between the Los Angeles Galaxy and Seattle Sounders FC in Carson, California May 26, 2013. The dinosaur was on the field to promote the Natural History Museum of Los Angeles County. (Photo by Danny Moloshok/Reuters)

Revellers in fancy dress enjoy the atmosphere during the British Fancy Dress Day on November 12, 2015 in Benidorm, Spain. The British Fancy Dress Day is one of the biggest fancy dress parties in Europe and is held the day after the Benidorm fiestas in November. The tradition started over 20 years ago when Manolo from Sinatras Club offered a free drink to anyone who dress up. Nowadays around 30,000 people, mostly British Expats living in Spain and tourists visiting the Costa Blanca resorts, attends, attend the event. (Photo by David Ramos/Getty Images)

Auditioning performers follow resident choreographer Erik Sorensen, center back, at the Sydney Dance Company in a routine during castings in Moulin Rouge's current show “Féerie”, in Sydney, Australia, Thursday, July 28, 2016. The show's artistic team is in Australia to choose new talent to perform with one of the most famous cabarets that has been illuminating Paris since 1889. (Photo by Rob Griffith/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)