A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A member of Team USA (L) recovers USA's Anita Alvarez (C), from the bottom of the pool during an incendent in the women's solo free artistic swimming finals, during the Budapest 2022 World Aquatics Championships at the Alfred Hajos Swimming Complex in Budapest on June 22, 2022. (Photo by Peter Kohalmi/AFP Photo)

Cubans swim in a natural swimming pool off the coast of Havana on August 4, 2023. With the current hot summer, Havana residents have rushed to the dilapidated natural pools on the coast of their city, built by wealthy families in the first half of the last century. (Photo by Yamil Lage/AFP Photo)

Russia's synchronised swimming duet Aleksandr Maltsev (L) and Darina Valitova compete in the Mixed Duet Technical preliminary during the synchronised swimming competition at the 2015 FINA World Championships in Kazan on July 25, 2015. (Photo by Christophe Simon/AFP Photo)