Crowds wave as HMS Daring, the largest and most powerful destroyer warship ever built for the Royal Navy, leaves Portsmouth Harbour on January 11, 2012 in Portsmouth, England. HMS Daring, the first of six new Type 45 destroyers embarked from Portsmouth on its maiden deployment, a seven-month mission to the Middle East. (Photo by Matt Cardy/Getty Images)

SpaceX, the space transportation company built from scratch by visionary billionaire Elon Musk, has the grand goal of space travel evolution through the use of re-usable rockets. Its technology – which has proven its worth several times – can reduce the costs of space transportation to its fraction, making it a more affordable way of reaching orbit or traveling beyond.

Bob Woodward looks at the reconstruction he built of the Orpheus Pavement at Prinknash Abbey on March 31, 2010 in Gloucester, England. The replica mosiac, made of more than one-and-a-half million pieces of stone is described as one of the most significant archaeological projects of recent times. (Photo by Matt Cardy/Getty Images)

The “Strandbeest” sculpture created by Dutch artist Theo Jansen walks at Federation Square on February 1, 2012 in Melbourne, Australia. The 12 metre long, 4 metre high and 2 metre wide structure built of plastic tubes and bottles designed to walk using wind energy will be on display at Federation Square until February 26. (Photo by Scott Barbour/Getty Images)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.