While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Model Ashley Graham shows off her curves in the second decade of June 2022 while rocking a colorful corset just four months postpartum. (Photo by ashleygraham/Instagram)

Charli XCX performs at Hype Hotel on March 17, 2016 in Austin, Texas. (Photo by Lorne Thomson/Redferns)

Kendall Jenner dazzles as the face of La Perla's feminist lingerie collection in Los Angeles, California on November 10, 2016. The 21-year-old model stars in a new campaign for the brand centered on “the liberation of every woman from the need to suffer for beauty”, reports Entertainment Tonight. La Perla released photos of Jenner and fellow models Isabeli Fontana and Liu Wen in its Spring 2017 collection on Instagram this week. (Photo by Splash News and Pictures)

Dancers of the Friedrichstadt-Palast from the show “THE WYLD” pose during a promotional photocall in front of the Brandenburg Gate in Berlin, Germany, June 25, 2015. The 10.6 million euro ($13.5 million) show is the largest production budget in the 95-year history of Friedrichstadt-Palast. (Photo by Hannibal Hanschke/Reuters)

Indian women dressed in traditional attire drive motorcycles as they take part in a procession celebrating “Gudhi Padwa” or the Maharashtrian New Year in Mumbai on March 28, 2017. Gudhi Padwa is the Hindu New Year for people in India's Maharashtra state and marks the end of a harvest and the beginning of a new one. (Photo by Punit Paranjpe/AFP Photo)

Bouboule, an English bulldog rests in its hotel room at Actuel Dogs on April 19, 2011 in Vincennes, France. Opened in November 2010 by Devi and Stan Burun, Actuel Dogs is a five-star luxury hotel for dogs with four single rooms and two suites. With the aim of meeting the dogs' needs, the hotel offers activities including doggy walks, doggy rando (hiking), doggy jogs, doggy velo (running next to a bike) and other services such as dog massage. The hotel also caters to the needs of people living in small appartments or who don't have the time to walk their dogs. (Photo by Franck Prevel/Getty Images)

UK Love Island’s star Maura Higgins, 30, stuns as she poses in revealing outfits in her latest photoshoot with brand Ego in Dubai, United Arab Emirates in April 2021. (Photo by EGO)