A participant runs towards the waters of the North Sea during the annual New Year's plunge event in Ostend, Belgium, January 2, 2016. (Photo by Francois Lenoir/Reuters)

A model presents a creation by fashion lable Dimitri at Berlin Fashion Week Spring/Summer 2016 in Berlin, Germany, July 9, 2015. (Photo by Fabrizio Bensch/Reuters)

A model presents a creation by Singapore-born designer Andrew GN as part of his Fall/Winter 2016/2017 women's ready-to-wear collection show in Paris, France, March 4, 2016. (Photo by Benoit Tessier/Reuters)

A man covered with thermal blanket walks along railway tracks beside an improvised refugee camp on the border line between Macedonia and Serbia near the northern Macedonian village of Tabanovce, Thursday, March 10, 2016. Around 1.500 migrants and refugees are stranded at Tabanovce transit center for refugees in northern Macedonia. (Photo by Boris Grdanoski/AP Photo)

A model presents a creation by Italian designer Donatella Versace as part of her Haute Couture Fall/Winter 2016/2017 fashion show for Atelier Versace in Paris January 24, 2016. (Photo by Gonzalo Fuentes/Reuters)

Clutching a large paper bag and shading his eyes as he peers ahead, comic actor of the silent screen, Buster Keaton (1885–1966) arriving at Paris airport. (Photo by Keystone/Getty Images). 1st August 1947

Back in England, one of the British soldiers that continue to return in their thousands from Northern France, belies any mood of defeat with some high spirited piping on a train. (Photo by Parker/Fox Photos/Getty Images). 1st June 1940

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.