American model Emily Ratajkowski in the first decade of January 2024 posed in a towel for new pictures to promote a new drinkю (Photo by Instagram)

UK Love Island's Matilda Draper in the first decade of August 2024 left little to the imagination in plunging dress. (Photo by Instagram)

American model, actress, and media personality Olivia Culpo in the first decade of September 2024 says goodbye to summer. (Photo by oliviaculpo/Instagram)

Irish television personality, presenter and model Maura Higgins in the first decade of October 2022 treated her followers to a first look of her new campaign with Ann Summers. They believe everyone has the right to wear whatever they want, however they want – your clothes should be about you and nobody else. Want campaign fronted by Maura now, with more styles landing throughout the month. (Photo by Ann Summers)

Crowds watch surfers as the first big swell of the year arrives in Nazaré, Portugal on October 28, 2015. (Photo by Pedro Miranda/Demotix/Corbis)

An Apple Inc., employee holds the new white iPhone 4 at the Apple store April 28, 2011 in Palo Alto, California. The long awaited white iPhone, first announced in June of 2010, went on sale worldwide for the first time today. (Photo by David Paul Morris/Getty Images)

A recruitment drive during the First World War at Trafalgar Square, London. (Photo by Central Press/Getty Images)

KARA perform on stage during their first solo concert KARASIA at Olympic gymnasium on February 18, 2012 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)