“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

“Amphilophus citrinellus is a large cichlid fish endemic to the San Juan River and adjacent watersheds in Costa Rica and Nicaragua. In the aquarium trade A. citrinellus is often sold under the trade name of Midas cichlid. A. citrinellus are omnivorous and their diet consists of plant material, molluscs and smaller fish”. – Wikipedia

Photo: Two Midas Cichlid (lat: amphilophus citrinellus) fish are seen in an aquarium at Hellabrunn zoo on December 23, 2009 in Munich, Germany. (Photo by Alexandra Beier/Getty Images)

Miss Universe contestant Carolina Duran of Costa Rica, center, reacts to a TV network's drone as others prepare to pose from the deck of the yacht Happy Life prior to cruising to a beach resort in Batangas province Thursday, January 19, 2017 at the Philippine Navy headquarters in Manila, Philippines. Eighty-six candidates from around the world are vying for the title to succeed Pia Wurtzbach from the Philippines. The competition takes place on Jan. 30. They are, from left, Cherell Williamson of Bahamas, Rebecca Rath of Belize, Hildur Maria of Iceland, and Chanelle de Lau of Curacao. (Photo by Bullit Marquez/AP Photo)

Miss World 2011 participants Miss USA, Miss Canada, Miss Mexico, Miss Guatamala, Miss Costa Rica, Miss Dominican Republic pose beside the Thames during a photocall as part of the Miss World 2011 UK Tour, on October 31, 2011 in London, United Kingdom. The tour celebrates Miss World's 60th birthday. The final of the competition will take place in Earls Court, London on Sunday 6th of November. (Photo by Ian Jones /Miss World Ltd via Getty Images)

A firefighter is seen next to flames while working to extinguish a wildfire burning in Gondomar, northern Portugal on July 29, 2025. Almost 2,000 firefighters battled on July 29, 2025 to contain forest blazes across Portugal that have led to almost the whole country being put on high alert for fires. Ten major fires blazed with two in the north and three in the centre of the country causing most concern. (Photo by Carlos Costa/AFP Photo)

Members of the Communist New Fourth Army on parade. Note how the modern equipment contrasts with the shoeless soldiers in the foreground. (Photo by Hulton Archive/Getty Images). 6th July 1946

Over the years a large population of grey herons have made an unlikely home in urban Amsterdam. Julie Hrudova documents how the birds integrate into city life. Here: Hundreds of herons come to the city during winter to find food and shelter. (Photo by by Julie Hrudova/The Guardian)

A boy carries a dog as he stands after a Peruvian police operation to destroy illegal gold mining camps in a zone known as Mega 14, in the southern Amazon region of Madre de Dios July 14, 2015. Peruvian police razed dozens of illegal gold mining camps at the edge of an Amazonian nature reserve this week, part of a renewed bid to halt the spread of wildcatting in a remote rainforest region. (Photo by Janine Costa/Reuters)