A workman walks past a large mural on the side of a building during the “Sand Sea & Spray” Urban Art Festival in Blackpool, north west England on July 11, 2015. (Photo by Oli Scarff/AFP Photo)

A participant runs towards the waters of the North Sea during the annual New Year's plunge event in Ostend, Belgium, January 2, 2016. (Photo by Francois Lenoir/Reuters)

A woman dressed as a Viking drinks local red wine during the annual Viking festival of Catoira in north-western Spain August 2, 2015. The festival re-enacts past Viking raids in the area and is celebrated annually on the first Sunday in August. (Photo by Miguel Vidal/Reuters)

A hand-painted sign encouraging citizens to vote, sits with Halloween decorations in the front yard of a home in Chapel Hill, North Carolina, U.S. October 20, 2024. (Photo by Jonathan Drake/Reuters)

Early morning swimmers at Cullercoats Bay on the north east coast of England on Sunday, December 29, 2024. (Photo by Owen Humphreys/PA Images via Getty Images)

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”