A billboard depicting a soldier, with a slogan reading “Contract service. A real man's job”, in St. Petersburg, Russia, 02 June 2023. On 24 February 2022, Russian troops entered Ukrainian territory in what the Russian president declared a “Special Military Operation”, starting an armed conflict. (Photo by Anatoly Maltsev/EPA)

A man and a woman take a selfie on Russian Navy Day in St Petersburg, Russia on July 26, 2020. (Photo by Roman Pimenov/TASS)

Members of a cheerleading team warm- up during the Russian Cheerleading Championship of students in Moscow on November 20, 2016. (Photo by Natalia Kolesnikova/AFP Photo)

Russian soldiers write home while serving on the Eastern Front during World War I, circa 1915. (Photo by Hulton Archive/Getty Images)

Russian supermodel Irina Shayk shares a snap from an “island summer nite (sic)” in the last decade of August 2022. (Photo by irinashayk/Instagram)

Russian model Irina Shayk early May 2023 snapped a selfie before she broke “all the rules” at Met Gala. (Photo by irinashayk/Instagram)

TVs display a reaction of Japan's Uta Abe, the gold medallist of the judo women's -52kg during the Tokyo 2020 Olympic Games, to celebrate the victory of her brother Hifumi Abe as he wins the judo men's -66kg final at an electronics retail shop in Tokyo on July 25, 2021. (Photo by Yasuyoshi Chiba/AFP Photo)

Two men try to load their just purchased Samsung 55" TV into a car, at a Best Buy store in Fairfax, Virginia on November 26, 2015, on a Black Friday sale that started a day earlier during Thanksgiving evening. The US holiday shopping season kicks off with "Black Friday" – the day after the Thanksgiving holiday – with a frenzy expected at stores around the country as retailers slash prices. (Photo by Paul J. Richards/AFP Photo)