While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A mine detection rat is given banana as a reward after successfully identifying an inactive mine on July 2, 2015 in Siem Reap, Cambodia. The Cambodian Mine Action Center (CMAC) working with the Belgian NGO APOPO has recently begun testing the feasability of using large mine detection rats from Tanzania to help clear fields of mines and unexploded ordnance in one of the most bombed and mined countries in the world. (Photo by Taylor Weidman/Getty Images)

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch as a friend of hers looks on at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

A person dressed as an astronaut walks past a man stopping traffic on a pedestrian crossing outside the Sydney Exhibition Centre September 13, 2014 where the science-fiction convention called “Oz Comic-Con” is currently being held. The two-day convention showcases “pop culture”, and includes appearances by actors from science-fiction movies and television shows. (Photo by David Gray/Reuters)

Italian disabled dancer Simona Atzori (top) performs, before a special audience with disabled athletes led by Pope Francis, in Paul VI hall at the Vatican October 4, 2014. (Photo by Tony Gentile/Reuters)

A woman sells fried chicken at the Kyaik-Khauk pagoda festival in the Tanlyin township outside Yangon February 4, 2015. (Photo by Soe Zeya Tun/Reuters)

A painter was drawing a lion head body painting on a model during the auto show on March 15, 2015. The local 2015 auto show was held in Xuchang Stadium in Xuchang, Henan Province, China. The exhibitors tried a variety of ways for promotion and attracting people's attention. Some exhibitors were giving gifts to the people scanning their QR codes and add them onto friends list. An auto company has invited young s*x underwear models and drew body paintings on the girls. (Photo by Xu Zhongxin/Sipa Asia)

Canada's Mandy Marchak (R) is taken down by France's Pauline Biscarat during the final match of the Hong Kong Sevens rugby women's invitational cup in Hong Kong March 28, 2014. (Photo by Tyrone Siu/Reuters)