Thick smoke rises during an eruption from Mount Merapi, Indonesia's most active volcano, as seen from Tunggularum village in Sleman on March 11, 2023. (Photo by Devi Rahman/AFP Photo)

A woman and child look on at volcanic ash rising into the air during the eruption of Mount Ibu, as seen from Duono Village in West Halmahera, North Maluku province, on January 15, 2025. (Photo by AZZAM via AFP Photo)

Schoolchildren run during the eruption of Mount Lewotobi Laki-Laki, as seen from Lewolaga village in East Flores, East Nusa Tenggara, Indonesia on November 7, 2024. (Photo by Arnold Welianto/AFP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this photograph taken on April 1, 2015, an Indonesian resident and child walk away from an abandoned school building as Mount Sinabung erupts in Karo district on the Indonesian island of Sumatra. According to authorities about 3,500 people were displaced after the February 2014 eruption of Mount Sinabung volcano and many are still living in evacuation centers as the volcano remains active. (Photo by Sutanta Aditya/AFP Photo)

An Indonesian boy waits as he prepares to catch offerings released by Hindu devotees of the Tengger tribe during the Yadnya Kasada festival, on the crater of Mount Bromo in Probolinggo on July 21, 2016. During the annual Yadnya Kasada festival the Tenggerese climb Mount Bromo, an active volcano, and seek the blessing from the main deity Hyang Widi Wasa by presenting offerings of rice, fruit, livestock and other local produce. (Photo by Juni Kriswanto/AFP Photo)

A soldier of the Household Cavalry Mounted Regiment falls off a horse during a practice to participate in the state ceremonial surrounding this year's Platinum Jubilee celebrations at Hyde Park in London, Thursday, March 31, 2022. Around 170 horses and personnel of the Household Cavalry Mounted Regiment left their Hyde Park Barracks to form up and be inspected by the General Officer Commanding the Household Division, Major General Christopher Ghika. (Photo by Frank Augstein/AP Photo)