“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

Contestants prepares ahead of the first-ever Miss Trans Israel beauty pageant in Tel Aviv, Israel May 27, 2016. The winner will represent Israel in Miss Trans Star International contest in Barcelona in September. (Photo by Amir Cohen/Reuters)

Actress Maddie Ziegler holds her bag as she poses during People's “Ones To Watch” event celebrating Hollywood's rising and brightest stars in West Hollywood, California September 16, 2015. (Photo by Kevork Djansezian/Reuters)

Nadeea Volianova the Russian Pop Star's bizarre, naked New Years “Art Installation” featuring an American flag, the named Putin and Trump in huge letters and the singer wearing a space helmet and not much else, Art Threat Gallery, Las Vegas, NV on December 29, 2016. (Photo by S_bukley/Splash News and Pictures)

Spanish actor Antonio Banderas embraces a robot used in the film Automata during a photocall on the third day of the 62nd San Sebastian Film Festival, September 21, 2014. Banderas stars in and produced the science fiction film, which is part of the festival's official section. (Photo by Vincent West/Reuters)

Kia Vue of St. Paul sports long nails at the Minnesota Hmong New Year celebration Saturday, November 29, 2014, at the Saint Paul RiverCentre in St. Paul, MN. The annual Minnesota Hmong New Year celebration will be held at the Saint Paul RiverCentre November 28–30. Hmong New Year has a deep cultural significance to the Hmong community. It is a celebration of accomplishments during the past year and a time to welcome a new beginning. (Photo by David Joles/Star Tribune)

In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)