Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Portuguese runner Adriele Silva gestures during the Great Wall Marathon at the Huangyaguan section of the Great Wall of China, in Jixian of Tianjin, China May 19, 2018. (Photo by Jason Lee/Reuters)

A member of the Philippine National Police stands guard as he detains people as part of the “Rid the Streets Of Drinkers and Youth” operation on a main road in Las Pinas city, metro Manila, Philippines June 1, 2016. (Photo by Romeo Ranoco/Reuters)

Kenza Drider, 32, announces her candidacy for France's 2012 Presidential election on September 22, 2011 in Meaux, France. Drider is the first French Muslim woman to wear a niqab and run for President despite France's nationwide ban on the face veil, which today saw 32-year-old mother of three Hind Ahmas and Najate Nait Ali both being fined after being caught wearing the niqab in public in the Parsisan district of Meaux back in May when the law first came into force. (Photo by Franck Prevel/Getty Images)

Harry Sprinkle eats a meal at St. John's Bread and Life, a free meal service, on December 23, 2011 in the Brooklyn borough of New York City. St. John's Bread and Life serves approximately 2,200 meals per day; the organization has existed since 1982. (Photo by Andrew Burton/Getty Images)

A logometer used to determine the Titanic's speed is seen among artifacts recovered from the RMS Titanic wreck site at a press preview of a Titanic artifact auction at the Intrepid Sea, Air & Space Museum on January 5, 2012 in New York City. On April 11, 2012, the 100th anniversary of the maiden voyage of the Titanic, Guernsey's will auction the complete collection of more than 5,000 artifacts recovered from the Titanic wreck site. (Photo by Mario Tama/Getty Images)