For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A ballet dancer poses in a giant plastic bubble as she entertains Christmas shoppers in Melbourne on December 13, 2020. (Photo by William West/AFP Photo)

Dancers rehearse for the Rockettes 2015 Radio City Christmas Spectacular in New York October 15, 2015. (Photo by Lucas Jackson/Reuters)

People dressed as Santa Claus dance during an event as a part of Christmas celebrations in Chennai on December 22, 2024. (Photo by R.Satish Babu/AFP Photo)

Beachgoers pass a snowman made from sand on Christmas Day at Bondi Beach in Sydney on December 25, 2023. (Photo by David Gray/AFP Photo)

South Koreans wear Santa Claus outfits and hold gifts to promote Christmas at a charity event on December 23, 2011 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

People participate in a Christmas Day dip on Brighton beach in southern England, Britain, December 25, 2021. (Photo by Hannah McKay/Reuters)