We place too much value into something as elusive as time. This is the lesson that Arina Pozdnyak, the creator of Perpetual Calendar, is trying to teach us. Days fly by, and even months are mere speckles of sand in an hourglass of eternity. People do not realize that the time given to us by fate cannot be measured using months or even years. It is measured using emotions and impressions. If a person lives to be 150 years old without experiencing any emotions, he might as well have lived one day, for all it’s worth. On the other hand, a person who lived an exciting, fulfilling life, read countless books and cherished every moment that he had, is actually the one who lived a longer life, even if in reality his flame was snuffed out much too soon. (Photo by Arina Pozdnyak)

Alexis Marcou is a visual artist known for his commercial and self initiated work. He has done freelance work for clients such as Nike, Inc., Atomic Skis, Hewlett Packard, Cisco, Gatorade, Boehringer Ingelheim, BMW and Acco Brands.

The sun sets on Walney Island, Cumbria, county in North West England on October 10, 2019. Today will be unsettled with spells of heavy rain. (Photo by GREENBURN/Alamy Live News)

Newly commissioned officers toss their hats during the US Coast Guard Academy's 144th Commencement in New London, Connecticut, on May 21, 2025. (Photo by Joseph Prezioso/AFP Photo)

“Ben Heine (born 12 June 1983 Abidjan, Ivory coast) is a Belgian multidisciplinary artist. Starting as a painter and political cartoonist, he became more widely known in 2011 for his “Pencil vs Camera” and “Digital Circlism” projects”. – Wikipedia (Photo by Ben Heine; Source: Flickr)

In this handout image provided by Disney Parks titled, “A Tale As Old As Time”, Disney Parks invites guests to “Let the Memories Begin”, spectacular new images have been created by acclaimed photographer Annie Leibovitz. Penelope Cruz and Jeff Bridges appear as Belle and the transformed prince, recalling the final scene from “Beauty and the Beast”. The celebratory moment's tagline reads, “Where a moment of beauty lasts forever”. The campaign premieres as a special insert in the April issues of O, The Oprah Magazine, People, People En Espanol, Real Simple, Essence, and InStyle. (Photo by Annie Leibovitz/Disney Parks via Getty Images)