A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

An employee brings a photo of late Italian actress Gina Lollobrigida for the installation of her lying in state, to allow the public to pay their respects, at Rome's Capitoline Hill on January 18, 2023. Italian actress Gina Lollobrigida, one of the last icons of the Golden Age of Hollywood, has died aged 95, culture minister Gennaro Sangiuliano said on Twitter on January 16. (Photo by Tiziana Fabi/AFP Photo)

Enigmatic Italian forward Mario Balotelli is always good for drama, so Fanny Neguesha is perfect for him. With her racy Instagram shots and wild ways, she might be the one to tame Super Mario’s heart. The couple was engaged to marry this week. (Photo by Splash News/Getty Images/Instagram.com)

A woman is helped out of the wrecked car of a train that derailed at the station of Pioltello Limito, on the outskirts of Milan, Italy, Thursday, January 25, 2018. Italian officials said that the commuter train derailed in northern Italy, killing some people, seriously injuring 10 and trapping others heading into Milan at the start of the work day. (Photo by AP Photo/Stringer)

An art wall painting representing performance artist Marina Abramovic by Italian artist Maurizio Cattellan to publicize his upcoming exhibition The Artist is Present, in Shanghai, China, is displayed on a facade of a building, in Milan, Italy, Wednesday, September 19, 2018. (Photo by Luca Bruno/AP Photo)

Alessandra Ambrosio shows off some cleavage during a photoshoot in Miami, Florida on January 23, 2019. She wore a leather jacket and skirt and some over sized sunglasses as she flicked her hair in the Little Havana district of Miami for Italian Elle magazine. (Photo by Splash News and Pictures)

Italian rider Eva Lechner competes in the women's elite race of the “Hotondcross” cyclocross, the competition's fourth stage of the DVV Trofee Cyclocross in Ronse, on December 14, 2019. (Photo by David Stockman/BELGA/AFP Photo)