A guest poses against a video installation displayed at the Moncler catwalk show during Milan Fashion Week Spring 2019 in Milan, Italy, September 19, 2018. (Photo by Stefano Rellandini/Reuters)

A model presents a creation from the Spring/Summer 2019 Women's collection by British designer Bill Gaytten for John Galliano fashion house during the Paris Fashion Week, in Paris, France, 30 September 2018. (Photo by Julien de Rosa/EPA/EFE)

A model is photographed as she gets her make up done backstage prior to Dino Alves's runway show during the 51st Lisbon Fashion Week, in Lisbon, Portugal, 14 October 2018. (Photo by Jose Sena Goulao/EPA/EFE)

A dog dressed up for a show sits backstage during the 16th annual New York Pet Fashion Show on February 7, 2019 in New York City. (Photo by Johannes Eisele/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Fashionista poses for photographers during London Fashion Week in London, Britain on September 13, 2019. (Photo by Henry Nicholls/Reuters)

A model walks the runway at the Pam Hogg show during London Fashion Week September 2019 at Victoria House on September 13, 2019 in London, England. (Photo by Splash News and Pictures)

A model has her hair done backstage before the Taoray Wang fashion show during New York Fashion Week in New York, New York, 09 February 2019. New York Fashion Week for designer's autumn and winter lines is being held from 06 to 13 February 2019. (Photo by Peter Foley/EPA/EFE)